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  Contrary to mythology, Levi Strauss never sold his famous dungarees to "49ers"-era prospectors (he opened a dry goods business during the Gold Rush — the jeans would come later). But the company he founded 166 years ago staged a gold rush of its own last month in the form of an initial public offering that swiftly topped its opening share price and left it with an $8 billion valuation. It's the apparel maker's second trip to Wall Street (the first, in 1971, "was one of the largest ever" then, too, according to the New York Times) — in a history to buy levis hoodie online that has marked time in three different centuries and supplied it with a signature product that, despite its own occasional missteps and the vagaries of fashion, continues to define American denim for a global audience. Its jeans are sold in some 50,000 retail locations in more than 110 countries, including through mass merchants, specialty retailers and department stores, plus abo

  Branding plays an important part in consumer purchasing habits, and retailers today can’t afford to miss out by not carrying branded lines. Branding has played a large part in the jewelry industry for many years now as it has in all merchandising in the following ways: 1) Wearing branded merchandise sets us in a specific economic category, a certain rung on the socioeconomic ladder like fila shoes lowest price . It tells others where we are on the economic scale. There is a certain pecking order in society and wearing branded merchandise tells those with whom we come in contact that we are in a lower group, the same group or a higher socioeconomic group than they are, depending upon the prestige and price point of the items worn. 2) It allows us to feel as though we fit into society and belong to the group. Humans aren’t solitary animals any more than monkeys are. Wearing similar and familiar brands like buyfila sneakers online helps us to relate to others in the group and feel

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