Why do people prefer branded products

 

Branding plays an important part in consumer purchasing habits, and retailers today can’t afford to miss out by not carrying branded lines. Branding has played a large part in the jewelry industry for many years now as it has in all merchandising in the following ways:

1) Wearing branded merchandise sets us in a specific economic category, a certain rung on the socioeconomic ladder like fila shoes lowest price. It tells others where we are on the economic scale. There is a certain pecking order in society and wearing branded merchandise tells those with whom we come in contact that we are in a lower group, the same group or a higher socioeconomic group than they are, depending upon the prestige and price point of the items worn.

2) It allows us to feel as though we fit into society and belong to the group. Humans aren’t solitary animals any more than monkeys are. Wearing similar and familiar brands like buyfila sneakers onlinehelps us to relate to others in the group and feel a part of something larger than ourselves.

3) There is, of course, the sense of pride of ownership. Everyone wants to own beautiful and well-made things, and branded merchandise tends to be of high quality like buy levis jeans online. Every morning when you get up and slip that stainless steel and gold watch over our hand and hear it snap solidly onto our wrist, we take a moment just to appreciate its art.

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